ServiceM8 Pricing Deep-Dive 2026 — Real Costs, Add-Ons & Hidden Fees
ServiceM8 is the most widely used job management platform among Australian trade businesses — it powers over 80,000 businesses globally, with the majority in Australia. But the pricing page raises more questions than it answers. Five plan tiers. Job caps. SMS limits. Add-ons that live on separate pages. What you actually pay can be very different from the sticker price.
This deep-dive breaks down every ServiceM8 plan, every add-on, every hidden cost, and what you’ll actually pay for your specific business — compared dollar-for-dollar against simPRO, Tradify, Fergus, and AroFlo.
The 30-Second Verdict
Buy ServiceM8 if: You run a team of 2+ field staff and want one flat monthly price with unlimited users. The plan price you see is the price you pay — no per-user multipliers, no module unlocks. For Australian compliance-heavy trades (electrical, solar, HVAC), ServiceM8’s built-in digital forms for CCEW, CES, and safety checklists save 15-30 minutes per job compared to paper or generic software.
Buy ServiceM8 Starter ($29/mo) if: You’re a solo operator or side business doing fewer than 50 jobs per month. It’s the cheapest way to get professional quoting, invoicing, and compliance forms on your phone.
Buy ServiceM8 Growing ($79/mo) if: You have 2-5 staff doing up to 150 jobs/month. This is the value sweet spot — $79/mo total for a full crew with scheduling, GPS, compliance forms, and Xero integration.
Look elsewhere if: You need complex job costing with multi-level assemblies (simPRO wins here), you’re a solo operator doing 100+ jobs/month on a budget (Tradify’s unlimited job model may work better), or you need enterprise inventory management across multiple warehouses (AroFlo is stronger).
ServiceM8 Pricing Plans — August 2026
ServiceM8 uses a job-volume pricing model. Every paid plan includes unlimited staff, the full feature set, and all native integrations (Xero, MYOB, QuickBooks). The only difference between paid plans is how many jobs and SMS messages you get per month.
| Plan | Monthly Price (AUD) | Jobs/Month | Included SMS | Users | Best For |
|---|---|---|---|---|---|
| Free | $0 | 30 | 0 | 1 | Testing the platform, very low volume |
| Starter | $29 | 50 | 100 | Unlimited | Solo operators, side businesses |
| Growing | $79 | 150 | 300 | Unlimited | 2-5 person crews (most popular) |
| Premium | $149 | 500 | 1,000 | Unlimited | 5-15 person teams, multi-crew |
| Premium Plus | $349 | 1,500+ | 3,000 | Unlimited | High-volume operations, 15+ staff |
All prices are in AUD, billed monthly, and exclude GST. There are no contracts, no setup fees, and you can upgrade or downgrade at any time. Annual billing may attract a discount — contact ServiceM8 directly.
Additional usage costs:
- Extra SMS: 10c per message (all plans)
- Extra jobs on Premium Plus: 20c per job beyond 1,500
- Jobs on Starter/Growing/Premium are hard-capped — you upgrade when you hit the limit
Key difference from competitors: A Tradify or Fergus customer with 5 field staff pays 5 × the per-user rate. A ServiceM8 customer pays once. This is the single biggest pricing factor — and the reason ServiceM8 dominates Australian trades.
Full Competitor Pricing Comparison — August 2026
| ServiceM8 | simPRO | Tradify | Fergus | AroFlo | |
|---|---|---|---|---|---|
| Pricing model | Per job volume | Per user + modules | Per user | Per user | Per user |
| Entry price (AUD) | $29/mo (Starter) | ~$130-$150/mo (custom) | ~$70 AUD/mo (Lite, 1 user)* | $48/mo (Essentials, 1 user) | ~$67/mo (1 user) |
| Unlimited users? | ✅ All paid plans | ❌ Per user | ❌ Per user | ❌ Per user | ❌ Per user |
| 5-person crew cost | $79-$149/mo | ~$450-$750/mo | ~$350-$460 AUD/mo* | $240-$360/mo | ~$335/mo |
| 10-person crew cost | $149-$349/mo | ~$900-$1,500/mo | ~$700-$920 AUD/mo* | $480-$720/mo | ~$670/mo |
| Free trial | 14 days + Free plan | Demo only | 14 days | 14 days | 14 days |
| Job caps | Per plan tier | Unlimited | Unlimited | Unlimited | Unlimited |
| AU compliance forms | ✅ Built-in CCEW/CES | ✅ Custom forms | ❌ Generic only | ⚠️ Limited | ✅ Custom forms |
| Xero integration | ✅ Included | ✅ Included | ✅ Included | ✅ Included | ✅ Included |
| iOS quality | Native, offline mode | Native | Native | Native | Native |
| SMS included | 100-3,000/mo | Extra cost | Extra cost | Extra cost | Extra cost |
*Tradify prices in USD. Converted at August 2026 rate of ~1.50 AUD/USD for comparison.
The math is stark. For a 5-person electrical crew, ServiceM8 Growing ($79/mo) costs roughly one-third of Tradify and one-quarter of simPRO. At 10 people, the gap widens further — ServiceM8 Premium ($149/mo) vs simPRO at $900+.
But the comparison isn’t purely about price. simPRO offers deeper job costing and inventory management. AroFlo has stronger asset tracking. Fergus has better quoting for complex commercial jobs. The question is whether you need those features.
What’s Included in Every Paid Plan
Every ServiceM8 plan from Starter upward includes the identical feature set. There are no feature gates between plans — only job volume and SMS limits differ.
Scheduling & Dispatch
- Drag-and-drop job calendar with staff assignment
- GPS tracking and “On My Way” client notifications
- Job status updates (On My Way, Start Job, Finish Job)
- Recurring job scheduling for maintenance contracts
- Apple CarPlay integration for in-vehicle schedule access
Quoting & Invoicing
- Professional quote templates with line items, labour, and materials
- One-tap quote-to-job conversion
- On-site invoicing from mobile with digital signature capture
- Automated payment reminders and follow-ups
- Client portal for viewing job history, quotes, and invoices online
Compliance & Documentation
- Pre-built CCEW (Certificate of Compliance for Electrical Work) digital form
- Custom electronic forms for safety checklists, site inductions, SWMS
- Geo-tagged photo capture attached to job records
- Digital signatures on compliance forms and job completion
- PDF generation for all forms and certificates
Accounting Integrations (included, no extra fee)
- Xero — real-time two-way sync (invoices, clients, payments)
- MYOB AccountRight and MYOB Essentials
- QuickBooks Online
- Mailchimp — client sync for email marketing
- Zapier — connect to 3,000+ apps
- Deputy — timesheet sync from clock-on/off
Client Communication
- Automated booking confirmation and reminder SMS
- “On the Way” SMS with ETA
- Email invoice delivery with online payment link
- Client portal access to job history and documents
- ServiceM8 Inbox (Growing plan and above) — convert emails to job cards
Mobile App
- iOS and Android with full offline mode
- Camera integration for job photos and digital forms
- Card payment acceptance via Stripe (ServiceM8 Pay)
- Push notifications for job assignments and status changes
Reporting (Premium and above)
- Productivity and revenue dashboards
- Custom report builder
- AI-powered Smart Report Helper — type what you want to see, it builds the report
Add-On Costs — What’s Extra
This is where sticker price diverges from real cost. ServiceM8 publishes add-on pricing on separate pages, so many businesses discover these costs after signing up.
ServiceM8 Phone — From $19/mo
ServiceM8’s VoIP phone system integrates with the job management platform. When a client calls, their job history, active quotes, and scheduled work appear on screen automatically.
| Phone Plan | Price (AUD/mo) | What You Get |
|---|---|---|
| Connect | From $19 | Basic phone system, caller ID, mobile/desktop app |
| Connect Plus | Contact ServiceM8 | Call recording, transcription, advanced routing |
| Unlimited | Contact ServiceM8 | Unlimited calling, full feature set |
Additional phone numbers cost $5/mo each. You can route calls to multiple staff simultaneously and set after-hours call diversion. A 3-month free trial is available with any paid ServiceM8 subscription.
Real cost for a 5-person crew: $19/mo for Connect is usually enough. If you want call recording and transcription (useful for dispute resolution and training), budget $30-$50/mo.
ServiceM8 Pay — Stripe Transaction Fees
Accept card payments through the mobile app or send clients a payment link.
| Transaction Type | Fee |
|---|---|
| Domestic Visa/Mastercard | 1.75% + $0.30 |
| International cards | 2.9% + $0.30 |
| Amex | 2.9% + $0.30 |
There’s no monthly fee for ServiceM8 Pay — you only pay when clients pay you. On a $500 invoice, you pay $9.05 in Stripe fees. On a $5,000 job, $87.80.
Online Bookings — Included
The online booking widget (previously ~$29/mo as a separate add-on) is now included in all paid plans. Clients can book services, select time slots, and receive automated confirmations — all feeding directly into your ServiceM8 schedule.
Third-Party Add-Ons
ServiceM8’s developer partner ecosystem offers paid add-ons that extend functionality:
- Route optimisation: Partners like Badger Maps or GeoOp (~$30-$60/mo) for multi-stop route planning
- Advanced job costing: Partner add-ons for materials tracking, purchase orders, and margin analysis
- Supplier catalogues: Integration with Middy’s, L&H, and Reece product catalogues (pricing varies by partner)
- Customer feedback: Automated review requests via partners like NiceJob (~$60/mo)
Realistic add-on budget for most electrical businesses: $19-$50/mo for ServiceM8 Phone + Stripe transaction fees on payments. Most businesses don’t need more than that.
What You Actually Pay — Real-World Scenarios
Scenario 1: Solo Electrical Contractor (30 jobs/month)
Business profile: One-person operation doing residential maintenance and small installations. 30 jobs/month. Takes payment on-site. Uses Xero for accounting.
| Cost Item | Monthly Cost |
|---|---|
| ServiceM8 Starter plan | $29 |
| SMS usage (80 messages, within 100 allowance) | $0 |
| ServiceM8 Pay fees (~$12,000 invoiced) | ~$143 |
| Total monthly cost | ~$172 |
| Annual cost | ~$2,064 |
What you get for $29/mo: Professional quoting, scheduling, invoicing, CCEW compliance form, Xero sync, client portal, online bookings. The Stripe fees are a cost of getting paid faster — same-day payment vs waiting 21-28 days for bank transfer.
Scenario 2: 5-Person Electrical Crew (120 jobs/month)
Business profile: Owner-operator + 4 electricians. Mixed residential and light commercial. 120 jobs/month. Uses Xero, takes card payments, needs phone system with caller ID.
ServiceM8:
| Cost Item | Monthly Cost |
|---|---|
| ServiceM8 Growing plan | $79 |
| ServiceM8 Phone (Connect) | $19 |
| SMS usage (250 messages, within 300 allowance) | $0 |
| ServiceM8 Pay fees (~$60,000 invoiced) | ~$701 |
| Total monthly cost | ~$799 |
| Annual cost | ~$9,588 |
Competitor equivalent — Tradify Pro (5 users):
| Cost Item | Monthly Cost |
|---|---|
| Tradify Pro (5 × $51 USD) | $255 USD (~$383 AUD) |
| Phone system (third-party) | ~$30 |
| Payment processing fees | ~$701 |
| Total monthly cost | ~$1,114 AUD |
| Annual cost | ~$13,368 |
Annual saving with ServiceM8 vs Tradify: ~$3,780.
Competitor equivalent — simPRO (5 users):
| Cost Item | Monthly Cost |
|---|---|
| simPRO (5 × ~$130-$150) | ~$650-$750 |
| Modules (job costing, scheduling) | ~$100-$200 |
| Phone system (third-party) | ~$30 |
| Payment processing | ~$701 |
| Total monthly cost | ~$1,481-$1,681 AUD |
| Annual cost | ~$17,772-$20,172 |
Annual saving with ServiceM8 vs simPRO: ~$8,184-$10,584.
Scenario 3: 15-Person Solar & Electrical Company (400 jobs/month)
Business profile: 3 office staff + 12 field technicians. Residential solar installations and commercial electrical. 400 jobs/month. Heavy compliance documentation (CCEW, CES, STC paperwork). Uses Xero and Deputy.
| Cost Item | Monthly Cost |
|---|---|
| ServiceM8 Premium plan | $149 |
| ServiceM8 Phone (Connect Plus, 3 numbers) | ~$59 |
| SMS usage (900 messages, within 1,000 allowance) | $0 |
| ServiceM8 Pay fees (~$200,000 invoiced) | ~$2,333 |
| Deputy integration | Included |
| Total monthly cost | ~$2,541 |
| Annual cost | ~$30,492 |
Competitor equivalent — simPRO (15 users):
| Cost Item | Monthly Cost |
|---|---|
| simPRO (15 × ~$130-$150) | ~$1,950-$2,250 |
| Modules (job costing, inventory, scheduling) | ~$300-$500 |
| Phone system (third-party) | ~$60 |
| Payment processing | ~$2,333 |
| Total monthly cost | ~$4,643-$5,143 |
| Annual cost | ~$55,716-$61,716 |
Annual saving with ServiceM8 vs simPRO: ~$25,224-$31,224.
Total Cost of Ownership — 1, 2, and 3-Year Projections
These projections assume the 5-person electrical crew scenario (Scenario 2 above), with annual price increases of 5% across all platforms.
ServiceM8 Growing — 5-Person Crew
| Year | Monthly Plan | Phone | Pay Fees | Annual Total | Cumulative |
|---|---|---|---|---|---|
| Year 1 | $79/mo | $19/mo | ~$701/mo | ~$9,588 | $9,588 |
| Year 2 (5% increase) | $83/mo | $20/mo | ~$701/mo | ~$9,648 | $19,236 |
| Year 3 (5% increase) | $87/mo | $21/mo | ~$701/mo | ~$9,708 | $28,944 |
Tradify Pro — 5-Person Crew (for comparison)
| Year | Monthly Plan (5 users) | Phone | Pay Fees | Annual Total | Cumulative |
|---|---|---|---|---|---|
| Year 1 | ~$383 AUD/mo | ~$30/mo | ~$701/mo | ~$13,368 | $13,368 |
| Year 2 (5% increase) | ~$402 AUD/mo | ~$32/mo | ~$701/mo | ~$13,620 | $26,988 |
| Year 3 (5% increase) | ~$422 AUD/mo | ~$34/mo | ~$701/mo | ~$13,884 | $40,872 |
3-year saving with ServiceM8: ~$11,928 per 5-person crew.
simPRO — 5-Person Crew (for comparison)
| Year | Monthly Plan | Phone | Pay Fees | Annual Total | Cumulative |
|---|---|---|---|---|---|
| Year 1 | ~$700/mo | ~$30/mo | ~$701/mo | ~$17,172 | $17,172 |
| Year 2 (5% increase) | ~$735/mo | ~$32/mo | ~$701/mo | ~$17,616 | $34,788 |
| Year 3 (5% increase) | ~$772/mo | ~$34/mo | ~$701/mo | ~$18,084 | $52,872 |
3-year saving with ServiceM8: ~$23,928 per 5-person crew.
The gap widens with every additional team member because ServiceM8’s price stays flat while competitors multiply by headcount. For a 10-person business, the 3-year saving exceeds $50,000.
Hidden Costs — What ServiceM8 Doesn’t Highlight
Cost #1: The Job Cap Trap
ServiceM8’s job limits are hard caps on Starter, Growing, and Premium plans — not soft limits. If you hit 150 jobs mid-month on Growing, you cannot create more jobs until you upgrade. This is different from competitors like Tradify and Fergus, which have unlimited jobs on all paid plans.
The real risk: Seasonal businesses. A solar installer doing 40 jobs/month most of the year but 80 jobs/month in summer peak will outgrow Starter (50 jobs) during peak months. You either upgrade permanently or accept the disruption of mid-month plan changes.
Mitigation: ServiceM8 makes upgrading instant and prorated. If you hit your cap on day 20, upgrade to the next tier — you’ll only pay the difference for the remaining days. The alternative (downgrading) takes effect at the next billing cycle.
Cost #2: SMS Overage
SMS is the hidden cost that catches most new ServiceM8 users. Every automated client notification — booking confirmation, “On the Way” text, job reminder, invoice SMS — burns through your allowance at 1 message each.
Real example: A 5-person crew doing 120 jobs/month sends approximately:
- 120 booking confirmations
- 120 “On the Way” texts
- 100 invoice/follow-up SMS
- Total: ~340 SMS/month
On the Growing plan (300 SMS allowance), that’s 40 SMS over at 10c each = $4/month. Negligible. But on Starter (100 SMS), the same business would exceed by 240 SMS = $24/month — nearly doubling the plan cost.
Rule of thumb: Budget 2-3 SMS per job. If your plan allowance is less than 2.5× your job volume, you’ll pay overage.
Cost #3: ServiceM8 Pay Transaction Fees Are Real Money
On $60,000/month invoiced through card payments, Stripe fees at 1.75% + 30c come to ~$1,050/month. That’s real money — but it replaces 21-28 day payment terms with same-day settlement. For most businesses, the cash flow improvement outweighs the fee.
Alternative: ServiceM8 supports bank transfer payment links alongside card payments. Encouraging clients to pay via bank transfer on larger jobs ($5,000+) eliminates the fee entirely.
Cost #4: Onboarding Time Isn’t Free
ServiceM8’s DIY setup model means you’re doing the configuration yourself. For a 5-person business, expect:
- 4-8 hours of setup (services, rates, templates, Xero connection)
- 2-4 hours of staff training
- 2-4 weeks until the team is using it fluently
ServiceM8 offers local setup partners (at additional cost) and 24/7 chat/email support on all paid plans. The free plan is self-serve support only.
Which Plan Is Right for Your Business?
Free ($0/mo) — Testing or Transitional
30 jobs/month, 1 user, no SMS, self-serve support. This plan exists for businesses evaluating the platform. You get the full feature set — scheduling, quoting, invoicing, compliance forms, online bookings, and accounting integrations. Just limited to 30 jobs.
Best for: New businesses testing ServiceM8 before committing. Not viable as a permanent plan for anyone doing more than one job per day.
Starter ($29/mo) — Solo Operators
50 jobs/month, unlimited users, 100 SMS. At $29/month, this is the cheapest way to get professional job management with compliance forms and Xero integration.
Sweet spot: Solo electricians, solar installers, or HVAC techs doing 30-50 jobs/month. If you’re consistently hitting 40+ jobs, start here — you’ll likely need to upgrade within 6-12 months, but at $29/month there’s no downside to starting on Starter.
Watch for: SMS overage. 100 messages goes fast if you’re sending booking confirmations, reminders, and invoices via SMS. At 50 jobs/month, you’re likely sending 120-150 messages. Budget an extra $2-$5/month in SMS fees.
Growing ($79/mo) — The Value Sweet Spot
150 jobs/month, 300 SMS, unlimited users. This is ServiceM8’s most popular plan for a reason — it fits the majority of Australian electrical, solar, and HVAC businesses.
Sweet spot: 2-5 person crews doing residential and light commercial work. At 150 jobs/month, you’re covering a 3-person team doing 10-12 jobs per week — typical for a busy electrical business.
The math that matters: At $79/month for a 3-person crew, you’re paying $26/person/month. Tradify is $47-$61 USD per person. Fergus is $48-$72 AUD per person. The cost advantage is real and recurring.
If you’re right on the edge (130-150 jobs/month consistently), upgrade to Premium. Hitting the job cap mid-month is a business disruption — and at $149/month, Premium still costs less than the competitors’ 3-user pricing.
Premium ($149/mo) — Growing Teams
500 jobs/month, 1,000 SMS, unlimited users. This plan unlocks AI-powered reporting (Smart Report Helper) and fits businesses that have outgrown a single crew.
Sweet spot: 5-15 person teams with multiple crews running simultaneously. If you’re dispatching 3+ crews daily, the 500 job cap gives you headroom without worrying about mid-month limits.
Why step up from Growing: Beyond the job cap increase (150 → 500), the reporting tools become valuable at this size. The Smart Report Helper lets you type “show me revenue by electrician last month” and get an instant report — replacing the spreadsheet work that becomes unmanageable at 10+ staff.
Premium Plus ($349/mo) — High-Volume Operations
1,500+ jobs/month, 3,000 SMS, unlimited users. This is the “don’t think about it” plan — large enough cap that most businesses never hit it. If you do, additional jobs are 20c each.
Sweet spot: 15+ person businesses, multi-location operations, or high-volume service companies doing 50+ jobs per day. At this scale, the $349/month plan cost is less than 0.2% of revenue for a business turning over $200K+/month.
Is it worth it? At 1,500 jobs/month, that’s 23c per job for the software. If ServiceM8 saves you even 5 minutes per job (conservative — most businesses report 15-30 minutes), you’re recovering 125 hours/month. That’s the equivalent of a full-time admin at a fraction of the cost.
Australian-Specific Considerations
Compliance Forms Built for Australian Trades
This is where ServiceM8 separates from international competitors. The platform includes pre-built digital forms for:
- CCEW (Certificate of Compliance for Electrical Work): Required by state electrical safety regulators including Energy Safe Victoria and NSW Fair Trading. ServiceM8’s CCEW form captures all required fields — installation details, circuit protection, testing results — and generates a compliant PDF.
- CES (Certificate of Electrical Safety): The Western Australian equivalent, with WA-specific fields.
- Custom safety checklists: SWMS, site induction forms, risk assessments — all with geo-tagged photo capture and digital signature.
For electrical businesses regulated under state electrical safety acts (Electricity Safety Act 1998 in Victoria, Home Building Act 1989 in NSW, Electrical Safety Act 2002 in Queensland), having compliance documentation built into the job workflow is not just convenient — it’s an audit defence. Missing or incomplete CCEW forms carry penalties up to $40,000 for corporations in some states.
GST Handling
ServiceM8 handles Australian GST natively — line items can be marked as GST-inclusive or GST-exclusive, invoices calculate GST automatically, and the Xero/MYOB sync preserves GST coding. No workarounds needed for BAS reporting.
STC and Solar Compliance
For solar installers, ServiceM8’s custom form builder can be configured for STC (Small-scale Technology Certificate) documentation — capturing system details, panel serial numbers, inverter specifications, and installation dates. This feeds into STC claim processing and Clean Energy Regulator compliance.
However, ServiceM8 does not have native STC lodgement — you’ll still need REC Registry access through the Clean Energy Regulator portal. The forms capture the data; the lodgement is separate.
ROI: Does ServiceM8 Pay for Itself?
For most electrical and solar businesses, the answer is yes — typically within the first month. The ROI drivers are concrete:
Faster invoicing = faster payment. Businesses switching from end-of-week paper invoicing to same-day mobile invoicing report getting paid 7-14 days faster. On $60,000/month revenue, 14 days of accelerated cash flow is ~$28,000 in working capital improvement.
Fewer unbilled hours. When every job is in the system, nothing falls through the cracks. Businesses typically recover 3-8% of previously unbilled time — missed callouts, forgotten variations, uncaptured materials. On $500K annual revenue, 5% recovery is $25,000.
Compliance efficiency. For CCEW-heavy electrical businesses, the pre-built digital form saves 15-30 minutes per job vs manual paper forms. At 100 jobs/month, that’s 25-50 hours — roughly $2,000-$4,000/month in recovered billable time.
At $79/month for Growing, recovering one forgotten invoice or one missed variation per month covers the entire annual software cost.
Quick Tips Before You Sign Up
Before committing to a plan:
- Count your actual job volume over the last 3 months. Divide by 3 for your monthly average. Then add 20% headroom — seasonal peaks will push you over if you’re right at the cap.
- Calculate your SMS usage. Count booking confirmations, reminders, “On the Way” texts, and invoice follow-ups. Budget 2.5-3 messages per job. If your plan allowance is less than 2.5× your jobs, factor in SMS overage at 10c/message.
- Start the 14-day free trial of a paid plan. Set up your real services, rates, labour items, and Xero connection. Test the CCEW form. Run a job end-to-end — quote to invoice to payment. Don’t evaluate from screenshots.
- If you’re borderline between plans, start on the lower tier. Upgrading is instant and prorated (you only pay the difference for remaining days). Downgrading takes effect at the next billing cycle — so starting high and switching down costs you a full month.
- Try the Free plan first if you’re genuinely unsure. 30 jobs gives you enough volume to test the workflow without spending anything. Just note that 1 user and 0 SMS limits make it unsuitable for businesses with any staff or client communication volume.
Related Reading
- ServiceM8 Review 2026 — Is It Worth It for Electricians?
- ServiceM8 vs simPRO — Australia Comparison 2026
- ServiceM8 vs Tradify 2026 — Which Is Better for Australian Trades?
- ServiceM8 vs Fergus — Job Management Software Comparison
- ServiceM8 vs AroFlo — Which Platform Wins for Australian Trades?
- Best Job Management Software for Electricians Australia 2026
- ServiceM8 Xero Integration — Setup Guide for Australian Trades
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